UX & Research

UI

Branding

Web

THE MISSION

One Designer. Three Systems. Zero Friction.

As the sole product designer for the IDF’s Data Branch, I led OASIS from abstract concept to operational reality. My mission was to orchestrate the convergence of Real-time Streaming, Data Discovery, and Analyst Tools into a single, seamless ecosystem.

THE CHALLENGE

Unifying three complex systems into one platform.

THE SOLUTION

From Chaos to Clarity.

OASIS integrates the modules into a cohesive platform, enabling fast, reliable data access and smooth workflows across roles and connected systems.

UX Research

COMPETITIVE ANALYSIS

Consumer UX, Zero Latency

As part of my UX research, I analyzed platforms like Kaggle, DataCamp, and Udacity. Each had strong features, but none offered a complete solution combining real-time streaming, advanced search, and security. This gap drove us to design a custom platform tailored to analysts’ operational needs.

USER PERSONAS

I conducted 15 user interviews (analysts, developers, commanders) to uncover usability challenges.
This research highlighted analysts as the primary persona and revealed recurring pain points - detailed below - which, together with the competitive analysis, led us to design a custom solution aligned with operational and analytical needs.

Meet Yossi: The Analyst Under Pressure.

PAIN POINTS

Search Challenges:
Difficulty finding specific data in the catalog due to unclear search results.

Inconsistent Systems:
Disparity in design and functionality between OASIS and other systems.

Complex UI:
Certain UI components in the Metro
(data streaming) module are not user-friendly.

The Conclusion: Operational Speed, Intuitive Guidance

Users face long loading times, complex interfaces, and mismatched data presentation vs. operational needs. New users require guidance and structured workflows, while experienced ones seek speed and efficiency.

UX GOALS

Intuitive Interface 

Easy to use with clear navigation, enabling faster and smoother work.

Better Search

Add smart filters and auto-complete to help users find what they need faster

Easier Navigation

Use tabs or sections so users can find different types of data easily (like history, live data, insights)

Data Health

Shows if the data is working well, if there are any problems, and how much you can trust it.

Architecting Simplicity

Before a single pixel was drawn, we structured the logic. We transformed a fragmented search ordeal into a linear, seamless flow - reducing cognitive load at every step.

USER FLOW

We Architected the logic first—transforming a fragmented search ordeal into a single, seamless flow

INFORMATION ARCHITECTURE

To conquer the chaos, I crafted
a visual language of calm

Branding

MOOD BOARD

The mood board reflects tranquility and flow through water patterns, blue-purple gradients, and geometric symmetry. This visual language inspired OASIS’s brand identity: refined, fluid, and dynamic.

TYPOGRAPHY & COLORS

LOGOS

Main Logo

The OASIS logo reflects its essence as a "data oasis." The ripple-like "O" symbolizes the flow of information, while the water-inspired colors convey clarity and depth, highlighting the system as a serene hub for knowledge.

Mesh

Catalog

Metro

OASIS Module Logos

Metro: Streaming lines in the "M" symbolize real-time data flow.
Catalog: Hexagons represent structured and fast data discovery.
Mesh: Overlapping shapes reflect data integration and SQL manipulation.

Each logo aligns with its module's purpose for clarity and cohesion.

UI KIT

ICONOGRAPHY

Design with Impact

OASIS delivers a simple, accessible and real-time experience for military users. With my product background,
I balanced UX clarity with organizational needs.

50%

Fewer user errors thanks to clearer workflows

35%

Faster access to critical information.

Better data flow with fewer support requests.

30%

The Concept: Bridging the Gap

I identified three critical friction points in the legacy system. Our strategy was to transform these operational bottlenecks into streamlined, intuitive experiences using the "Oasis" design language.

Intuitive Interface 

Visual Clarity: Large touchpoints and a focused question turn a complex technical setup into a simple, confident choice

Operational Empathy: A dark UI that adapts to the War Room reality, removing physical strain so soldiers can intuitively focus on the data, not the glare.